Cash is king. A healthy revenue infusion ignites the engine and fuels the fires of profitable rental operations. For this reason, tenant turnover is the single biggest budget buster for any landlord. Taxes, maintenance, and mortgage payments continue – irrespective of a paying boarder’s residency within the premises.As any prudent businessperson knows, an absence of paying customers in the presence of perpetual expenses equate to economic disaster. Promptly advertising a rental property that is vacant thus assumes a rightfully high priority on a competent property manager’s “To-Do” list.An inability to engage in advertising a rental property is tantamount to financial suicide for rental agents. Professional compensation is typically based upon a percentage of gross rental income of the managed premises. The longer that figure remains to be zero – so does the agent’s income.An all-out effort to combat vacancyFor the foregoing reasons, all good property managers wage all-out war against the omnipresent economic enemy known as “Non-Occupation.” Not only does its residence within vacant rental property lead to colossal pecuniary loss but it also tends to invite waste, vandalism, and overall physical decay.Multi-faceted aspects of advertising a rental propertyAs in all commercial endeavors, viable rental operations require optimal prospect outreach and maximum market penetration. Accomplishing these objectives largely depends upon adequate exposure of product or service offerings. Modern consumers are more frequently turning to the Internet as a solution to fervent quests.Internet is ideal forum for advertising a rental property

Unlike most consumer commodities, housing is a basic life necessity. This unique urgency makes Cyberspace a particularly attractive search venue for those seeking a suitable place to live. This desirability is due to the vast efficiency and speed that online venues offer. A single mouse click allows full viewer visualization of various neighborhoods and accommodations before they set foot on local soil. Lifelong residents looking for new places to life likewise appreciate virtual tours and side-by-side rental price comparisons.

Social media

Social network sites are another great way of advertising a rental property. It is very common for users of such virtual platforms to share pertinent data displays. Odds are that some one or more members have friends, relatives, or neighbors who have an urgent need for housing. Instantaneous sharing capabilities of posted content displays is an ideal way to accomplish extremely cost efficient market exposure at an exponential rate – with correspondingly increased chances of success.

Syndicate for success

A single listing for the specific purpose of advertising a rental property lets the whole world know about your available accommodation(s). According to RentShout.com, a dedicated rental advertisement syndicated site, 70 percent of housing hunters utilize the internet in quest for acceptable residential quarters; a whopping 90 percent of that number search multiple virtual platforms in the process of finding an acceptable place to lie down at night and plant permanent roots.

Advertising a rental property via a syndicated web page accomplishes its simultaneous display within dozens of web-based rental sites and search directories. Such platforms include colossal internet giants like Zillow.com, Lycos, You Tube, Facebook, Twitter, WordPress, and Trulia. Integrated lead and ad tracking tools help conserve scarce resources and convert leads to lessees. Other advantages of online fora include one-click social media sharing, click-to-call capability, local Craigslist postings, and virtual tours or visual slide shows of subject premises.

Offline resources for advertising a rental property

– Print media

Many die-hard old timers persistently peruse traditional print media to find a dream rental home. Those who frequently frequent convenience stores and other retail outlets that prominently display such periodicals often pick up colorful pamphlets packed with pertinent data about desirable residential accommodations.

– Direct mail

Savvy rental managers derive the perfect pecuniary “lemonade” from a sea of financial “lemons” that teems with foreclosures whenever advertising a rental property effectively is their primary objective. Foreclosures must be publicly advertised for a minimum period of time before a final sale. Thus, ambitious rental agents may readily ascertain the identities and addresses of soon-to-be displaced homeowners.

Mass mailings for advertising a rental property to prep-qualified hapless homeowners often prove quite fruitful. Uncle Sam’s generous provision of up to $3,000 in relocation expense reimbursement to foreclosure-displaced former homeowners makes this a viable medium for advertising a rental property.

Cost-efficiency crucial when advertising a rental property

Maximizing the bottom line of any landlording operation entails minimizing outgo and bolstering income. Qualified property managers are the best candidates to perform this delicate budgetary balancing act. Finding other folks a place to live is the sole livelihood of a full-time rental agent. Such a strong self-interest motivates them to maintain much better positioning to affect better results with far lower resource expenditure than most individual property owners could otherwise accomplish.

Competent, professional rental property managers usually maintain commercial accounts for the specific purpose of advertising a rental property in its best possible light. This, of course, leads to the highest client advantage. Volume discounts and vast leveraging power with mass advertising media decrease overall tenant turnover losses and exorbitant marketing costs. Cost differentials can be so dramatically as to make omitting these professional services from your operating budget an enormous economic error.