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Six Simple Actions Owners and Managers Can Do That Keep Your Apartment Community

‘On The Tip of  The Tongue’

For a lot of people, searching for an apartment is one of those dreaded but necessary experiences you have to go through from time to time. It ranks up there with paying taxes, putting gas in your car and getting a haircut. People are busy and the process of searching for a new place to live just is not that much fun. Do a simple apartment keyword search on Twitter and watch for nearly any bit of time and you will see it.

I went through the experience myself recently and, in retrospect, it does not fit my idea of a good time. And, I work in the business. I used all the traditional forms of search from the MLS to multifamily print magazines to Craigslist but in the end I simply asked my friends to recommend their favorite places. In the process of doing so something interesting occurred to me.

Time after time my friends, in and out of the apartment business, had a community ready to refer at the tip of their tongue. Some because they knew the area of town I needed to be in, others because they thought the on-site management team was simply superior. And, still others because of the lifestyle one community offered over another. All the reasons had merit but more important to me was the fact that each community sat at the tip of their tongue. And, it came out in the moment of truth.

Moments of truth happen every day. They happen online and offline, in passing, by text and over the phone. The conversations occur most often between friends, family and co-workers in loose unstructured environments. And, more times than not, your apartment community is not a part of the conversation, not in a physical sense anyway. That is to suggest that your voice is reliant on the voice of others – the tip of their tongue, if you will. For that reason, I suggest that apartment communities that work to become tip of tongue in the moment of truth will have a leg up on making their markets in lieu of competing in them.

Being tip of tongue is not as hard as you may think. The following are six simple actions that will keep you at the tip of the tongue:

1. Meticulously manicured landscapes free of trash and clutter
2. Curbs that are kept freshly painted and free from marks of any kind
3. Not just a friendly property management team but a responsive, service oriented, always looking for another way to enhance your experience kind of team
4. Service requests that are done the same day they are turned in and work areas left cleaner than they were prior to the work being complete
5. Remembering that a person’s name is the most important word in the world of spoken languages – use it often
6. Remembering that, “I’m sorry, let me see what I can do for you” goes a whole lot further than “That is our company policy and so on and so forth….”

What are you doing to ensure your apartment community stands out from the crowd and is tip of tongue in a moment of truth?

by Mike Brewer

Since 1946 the Carnahan name has had a reputation for honest and ethical Real Estate Property Management services in the San Fernando Valley, Santa Clarita Valley, Burbank/Glendale, Los Angeles, Westside and Conejo Valley areas.

The reason for our success is helping owners like you when they need it. Below is a partial list of property management services we provide to help you protect your real estate investment.

• Tenant placement
• Tenant screening (including: credit check, landlord and employment verification, social security trace report, California eviction check and criminal check)
• Regular property inspections
• Accounting and landlord bill payment
• Monthly financial reporting
• Maintenance service and supervision (we use only proven independent vendors)
• Collections
• Evictions
• We supply all the necessary forms to meet California’s Landlord/Tenant laws
• 24 hour emergency phone service
• Advertising to the broadest tenant base possible

Call or e-mail us today for more information. We’re ready to get started!

• Carnahan Property Management services Woodland Hills,West Hills, Calabasas, Canoga Park, Tarzana, Reseda, Topanga, Encino, Northridge, Van Nuys,North Hills,Chatsworth, Sherman Oaks, Studio City, North Hollywood, West Hollywood, San Fernando Valley, Granada Hills, Mission Hills, Simi Valley, West Lake Village, Agoura,Toluca Lake, Valley Village, Burbank. Call us at (818) 884-1500 and check if we can service your area.