Property Management – Northridge
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How Should Property Managers Educate Our Clients and Community?
Following on from my previous blog about competing on service instead of fees, I thought it timely to elaborate on the importance of over-servicing your clients.
Give the client more than they expect. Be prepared and educate them on your processes, policies, and why you do what you do.
I’m a believer that we need to educate our clients and communities into making the right decision based on service standards and information provided — not fees. Simply put, give them the knowledge to make the right decisions based on the service that is expected and should be provided.
My business has come a long way by providing my clients and the community with the power to make informed decisions. Education and knowledge are the key to getting new business and retaining clients.
What are your processes and policies? Why are they in place? How do they benefit the client? What is it that you do better — and why? What can we give to our communities and clients that makes them think more and ask more questions of the other agents?
Give them the knowledge so that they know what service they should receive. That gives them the power to ask the questions and therefore know if they are going to get the level of service they deserve. Then wow them with the unbelievable services that you provide.
What is it that the client and our communities need to know and are so desperate to know? Be the agent of choice because you are the agent that dares to give them the ammo to look nowhere else but your agency for the answers, and in the process trump the other agents. Fees will not even come into the equation.
